WHERE MUSIC MAKERS TRANSFORM

Beyond Genre. Into Real Careers. Through Identity.

Walking the path with musicians since 2018

The YOU Project

The Complete Blueprint for Artistic Freedom & Business Success

Coming March 2025

A 4-Part Transformation to Build a Legacy on Your Own Terms

📌 For Advanced Music Makers Only – This program is designed for artists who already know how to create and produce music but are ready to break free from industry expectations and fully step into their own power.

Guided by RIŻIK (Hisham Dahud), this program is your roadmap to artistic and career freedom—helping you shed the constraints of traditional music industry thinking, genre labels, and content fatigue.

This is The YOU Project—where your music becomes a vessel for self-exploration, your identity forms the foundation of your brand, and your art serves as the engine of your business.

The Outcome?

You will carve your own lane, build a self-sustaining creative ecosystem, and make music your full-time focus—on your own terms. 🚀

PROGRAM STRUCTURE

🔻 PART 1: THE SELF – Unlocking Your Creative Identity & Breaking Free

Rediscover who you are as an artist beyond genre, trends, and external expectations. This phase focuses on creative liberation—turning your music into a true reflection of YOU.

🔻 PART 2: THE SIGNAL – Translating Your Identity Into a Magnetic Presence

Learn how to communicate your artistic vision to the world through branding, content, and storytelling—so people don’t just hear your music, they connect with you.

🔻 PART 3: THE SYSTEM – Building a Sustainable Artist Ecosystem

Develop a business model that supports your artistry, so you can monetize your music, own your audience, and create long-term revenue streams on your own terms.

🔻 PART 4: THE PEOPLE – Exclusive Access to the ArtistPro Community

Join live masterclasses with RIŻIK, get direct feedback, and connect with like-minded artists through a private community chat for ongoing growth and accountability.

Each phase includes video lessons, study materials, and action-based assignments to immediately apply what you learn. 🚀

PROGRAM STRUCTURE

Your Music is a Mirror – Know Yourself First
💡 “You think you know who you are… but do you really?”
This first section reprograms your thinking about your music and identity. You will break free from genre constraints, external validation, and the industry’s expectations to fully define yourself as an artist.
CHAPTERS
1. “What Do You Really Want?”
The Truth About Creative Freedom
- Understanding artistic desire vs. industry conditioning
- Identifying your deepest motivations for making music
2. “Escaping the Genre Trap”
Why You Are NOT Defined by a Sound
- How labels & categories have boxed you in
- Finding your core creative identity beyond genre
3. “Your Music as a Vessel”
Art as Self-Discovery
- How your music is a map to your subconscious
- Using creation as a tool for personal exploration
4. “The Artist’s Mindset Shift”
Unlearning the Industry’s Lies
- Breaking free from approval addiction
- Understanding that the industry rewards differentiation, not imitation
5. “You vs. The Machine”
Social Media as an Expression, Not a Chore
- Escaping the pressure of content for algorithms
- Reframing social media as a way to present your world, not chase engagement
🎯 PART 1 OUTCOME:
1. You will define yourself as an artist on your own terms
2. You will break free from external expectations and truly own your creative voice
3. You will see your music as a vessel for self-exploration rather than chasing trend
Your Art Exists. Now, Let’s Communicate It.
💡 “You know who you are. Now, how do you get the world to understand?”
Now that you’ve unlocked your creative identity, it’s time to build a world around it so others can step inside. This is where we translate who you are into a recognizable and compelling presence.
CHAPTERS
6. “The Story You Tell”
Crafting Your Unique Narrative
- What makes people connect with artists (hint: It’s NOT just music)
- How to craft a compelling identity beyond just songs
7. “Visual & Sonic Identity”
Crafting a Cohesive Aesthetic
- How your visuals should mirror your sound
- Building a recognizable artist world
8. “Content as a Creative Act”
Showing, Not Selling
- Making content that feels like art, not marketing
- The difference between attention-seeking vs. depth-building
9. “Social Media: A Stage, Not a Chore”
How to Share Without Selling Your Soul
- How to treat platforms as galleries, not ads
- Finding a content strategy that suits your artistic personality
10. “Building a Magnetic Presence”
How to Make Your Art Pull People In
- The psychology of attraction in branding
- Why being polarizing is better than being forgettable
🎯 PART 2 OUTCOME:
1. You will have a clear brand identity that truly reflects you
2. You will know how to communicate your art in a way that draws people in
3. You will feel in control of your public image and presence
Music is Your Calling. Now Let’s Make It Your Living.
💡 “Creative people get paid when they learn how to own their ecosystem.”
This final part of the escape plan helps you build a sustainable structure that supports your artistry financially, without relying on labels, managers, or industry gatekeepers.
🔹 CHAPTERS 🔹
11. “The Digital Funnel”
Turning Listeners into Lifelong Fans
- How to own your audience (beyond Instagram & TikTok)
- Why email lists & direct relationships matter more than ever
12. “Monetizing Your Identity”
Revenue Beyond Streaming
- How artists make real money (with or without millions of streams)
- Diversifying your income streams through branding, content, and direct support
13. “The Independent Artist’s Business Model”
Structuring for Longevity
- Setting up a financial foundation for your career
- How to think like an entrepreneurial artist
14. “Scaling Your Impact”
Leveraging Collaborations & Partnerships
- How to attract high-level opportunities
- Turning your unique vision into a movement
🎯 PART 3 OUTCOME:
1. You will have a sustainable business plan for your music career
2. You will own your audience & income streams without relying on labels
3. You will have a path forward to making music your full-time focus
You’re No Longer Alone. Now, You’re Part of a Movement.
💡 “The fastest way to grow is to surround yourself with others on the same mission.”
Once you’ve defined your identity (Part 1), built your presence (Part 2), and created your business ecosystem (Part 3), the next step is to stay connected, accountable, and continually evolve.
By completing this program, you’ll unlock access to The ArtistPro Inner Community, where serious, forward-thinking artists support each other, share insights, and continue evolving together under direct mentorship from RIŻIK.
“Live with RIŻIK”
Monthly Deep-Dive Masterclasses
- Exclusive live streams where we dive into creative breakthroughs, brand strategy, and music business growth
- Real-time Q&A, project feedback, and hands-on coaching
“The Private Chat”
24/7 Connection with Advanced Artists
- Access to an exclusive, high-level group chat
- Share wins, get advice, and connect with other committed music makers
- No fluff, no noise—just serious conversations with serious artists
“Ongoing Accountability & Challenges”
Keep Growing Beyond the Program
- Weekly & monthly challenges to keep you pushing forward
- Personalized guidance on what’s working & what needs adjusting
🎯 PART 4 OUTCOME:
- You will have direct access to RIŻIK and other serious music makers
- You will stay accountable and continue growing beyond the course
- You will be surrounded by a powerful network of like-minded artists who want to transform the industry instead of conforming to it

Click each section to expand and learn more.

🚀 FINAL TRANSFORMATION: BECOMING THE ARTISTPRO

At the end of this program, you will:

✅ Break free from the industry’s expectations and own your creative identity

✅ Build a world around your art that naturally attracts the right audience

✅ Have a clear business plan that allows you to sustain yourself as an artist

✅ Be part of an inner circle of visionaries shaping the future of music

🔥 YOU will be the ArtistPro—carving your own lane, creating your own system, and making music on YOUR terms.

Meet Your Instructor

RIŻIK

RIŻIK (HISHAM DAHUD) is an artist, career strategist, and educator who bridges the gap between creativity and professional sustainability. As an artist and live performer, he blends neoclassical and electronic music with immersive storytelling, amassing over 80 million streams including a performance at Coachella 2024 alongside Saint Levant.

With nearly 20 years of music industry experience, he has carved his own lane at the intersection of artistry and business, developing marketing strategies for artists, labels, and music-tech innovators. As the founder of ArtistPro, he has guided countless creators in aligning their artistic vision with sustainable career strategies, making him a sought-after educator in the creative space.

Whether performing, producing, or mentoring, RIŻIK is dedicated to helping artists navigate their careers with clarity, purpose, and impact.

LEARN MORE

ESCAPE PLAN FAQs

More like an introspective course-like guide. The Blueprint Program is a structured, step-by-step system designed to help independent artists build a sustainable and thriving music career. It combines identity development, branding, content strategy, fan engagement, and revenue-building techniques into one comprehensive framework.
The Blueprint is broken into key phases:
🎯 Artist Identity & Positioning – Define your unique voice, message, and branding
📣 Content & Fan Engagement – Build a compelling online presence & connect deeply with your audience
🚀 Growth & Visibility – Strategies to gain traction, increase reach, and grow a loyal fanbase
💰 Monetization & Revenue Streams – Learn how to make money from your music sustainably
📆 Career Strategy & Longevity – Create a roadmap for consistent progress and long-term success
✔ Independent artists who want to turn their music into a career
✔ Musicians struggling to grow their audience and monetize their work
✔ Artists who feel stuck and need a clear, actionable roadmap
✔ Anyone serious about building longevity in the music industry
Most programs focus on marketing tactics or industry insights, but The Blueprint starts with your artistic foundation—helping you define your identity, message, and long-term strategy before diving into growth and monetization. In fact, growth and monetization are relatively straightforward! Most people skip the most important stage, which is artistic foundation.
The Blueprint Program is delivered through:
🎥 Video Modules – Clear, structured lessons guiding you step-by-step
📄 Downloadable Action Items – Worksheets & exercises to apply what you learn
🛠 Your Personalized Blueprint – By the end, you’ll have a fully customized career roadmap built specifically for you
The Blueprint is offered in two formats:
1️⃣ Self-Paced (DIY Version) – Work through the modules at your own pace and apply the lessons to your career independently.
2️⃣ Premium Tier (Includes 1:1 Session) – Includes everything in the self-paced version plus a private one-on-one session with ArtistPro founder Hisham Dahud at the end to review your personalized Blueprint and ensure you have a clear plan moving forward.
Yes! You can spit up the fee in 2 payments.