Where music artists grow professionally, creatively and personally toward long-term career sustainability


We've paused live classes to convert the curriculum into video modules with worksheets for a go-at-your-own-pace style of absorbing the material. 

We'll be back soon with ArtistPro 2.0.



The pandemic has blurred the vision of what concerts and live events will look like for music makers going into 2021, so we're bringing someone working on the front lines to shed some light.

JJ Cassiere is a seasoned talent agent with an incredible track record booking some of the most successful artists, bands, rappers and YouTubers. His agency 33 & WEST provides the representation of artists and content creators in all spectrums of entertainment including television, live music, motion pictures, comedy, sports, and brand partnerships.


Registrants are emailed a link to an exclusive ZOOM room to interact in realtime.


While we retool the program, we know many of you are interested in receiving guided mentorship. Complete this application to be considered (qualified mentees are selected on a first come, first serve basis). 


PHASE 1: Musician—to Artist

Artist Brand Construction, Messaging and Content Strategy

WEEK 1   The Power of the Artist Brand—Building Blocks

WEEK 2   Serving Your Brand—Elements and Articulation

WEEK 3   Crafting Your Messages—Advanced Content Strategy

WEEK 4   Show Your Work (Part I)—Group Presentation and Peer Review

PHASE 2: Anonymous—to Professional

Digital Marketing, Fan Acquisition and Monetization

WEEK 5   Building the Funnel—Digital Marketing Essentials

WEEK 6   Using the Funnel—Audience Segmentation and Retention

WEEK 7   In Data We Trust—Fan Acquisition via Targeted Advertising

WEEK 8   Show Your Work (Part II)—Group Presentation and Peer Review

PHASE 3: Dreamer—to Founder

Music Business, Personal Branding and Industry Leadership

WEEK 9     The Machine—The Modern Music Industry

WEEK 10   The Founder—Becoming Memorable and Remarkable

WEEK 11   The Team—Doing It Yourself(ves)

WEEK 12   Show Your Work (Part III)—Final Group Presentation and Peer Review

ALSO included

Access to your instructor for one-on-one advice throughout the program

Access to private chat servers with past/present students

Supplemental materials and exercises delivered each week

Discounts to preferred partner sites, tools and platforms

On-demand video recordings for repeat viewing

Discussion Notes delivered with each meeting

Detailed Action Items for each week



is practicing digital brand strategist, musician and the Founder of ArtistPro—a program for music creators that combines education with an action-oriented approach to career development. After years working with some of music's biggest names, he has now shifted his focus toward the emerging artist community.

ArtistPro was developed to equip emerging artists with not only the tools needed to thrive in today’s music industry, but also to provide impactful and proven refinement to their overall vision as a creative individual. During his time as an educator, he realized just how little time was spent on developing range—diversifying skills in key areas beyond music that actually gets artists ahead in today’s crowded marketplace—and how so many educational programs continually sacrifice quality for quantity. He felt compelled to change the game.

ArtistPro is an online curriculum designed to place the musician in the role of Founder of their company, which allows them to deep dive into the roots of their creative business. It is designed to clarify and unify a creative vision with their professional ambitions, and then employ the skills needed to get it out in the world. The program exists within a growing community of ArtistPro alumni, consisting of career-driven and like-minded individuals around the world from a diverse range of musical styles, scenes and communities.

Hisham believes in being the architect of your own creative life and career, and ArtistPro is here to help guide those that are committed, dedicated and career-driven.

Website → hishamdahud.com

Connect → @HishamDahud



This PDF is required reading for anyone applying to ArtistPro.

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