Some talents go unrecognized.
OTHERs TURN PRO
ArtistPro represents a movement of music artists operating as founders of their own creative ventures. These are inspired creative entrepreneurs who self-manage and strategically grow through the lens of both art and business.
In today's digital world, all the tools and resources a creative needs to distinguish themselves, locate their audience and run a business are at their fingertips. ArtistPro was designed to take a musician to the artist level; from amateur to professional.
From dreamer to founder.
12-WEEK live interactive training
YOU WILL LEARN
- Self-Management and Enhanced Productivity
- Artist Brand Development and Narrative Formation
- Content Strategy and Management
- In-depth Digital Marketing
- Fan Acquisition and Retention
- Active and Passive Revenue Strategies
- Music Release Plans that Work... and Why
- Music Industry History, Projections and Operations
- Team Attraction, Assembly and Leadership
- Business Owner / Founder Principles
THE CURRICULUM
Delivered weekly via real-time, semi-private group instruction.
Click here for a more detailed program overview.
PREREQUISITE
The ArtistPro Method—Mindset, Beliefs, Values and Habits
Offered weekly as a FREE online course
PHASE 1: Musician—to Artist
Artist Brand Construction, Messaging and Content Strategy
WEEK 1 The Power of the Artist Brand—Building Blocks
WEEK 2 Serving Your Brand—Elements and Articulation
WEEK 3 Crafting Your Messages—In-Depth Content Strategy
WEEK 4 Show Your Work—Group Presentation and Peer Review
PHASE 2: Amateur—to Professional
Digital Marketing, Fan Acquisition/Retention and Revenue Generation
WEEK 5 Building the Funnel—Digital Marketing Essentials
WEEK 6 Using the Funnel—Audience Segmentation and Retention
WEEK 7 In Data We Trust—Fan Acquisition via Targeted Advertising
WEEK 8 Show Me the Money—Monetization Strategies
PHASE 3: Dreamer—to Founder
Industry Education, Leadership, Personal Branding and Team Building
WEEK 9 The Machine—The Modern Music Industry
WEEK 10 The Founder—Becoming Memorable and Remarkable
WEEK 11 The Team—Doing It Yourself(ves)
WEEK 12 Pro Review—3P Group Presentation and Peer Review
ALSO included
Access to your instructor for one-on-one advice throughout the program
Access to a private community of other active ArtistPros
On-demand video recordings for repeat viewing
Detailed Action Items each week
Class Notes delivered with each meeting
Supplemental materials and exercises delivered each week
Discounts to preferred partner sites, tools and platforms
meet your instructor
HISHAM DAHUD is a music professional in Los Angeles with over a decade of industry-leading experience as a digital brand strategist, technologist, musician and educator.
A product of San Francisco’s music tech scene, he began in the early days of direct-to-fan marketing working with the legendary DJ Shadow. He went on to help launch Fame House with Michael Fiebach, one of the music industry’s earliest digital marketing agencies for clients like Eminem, Tiësto, Pearl Jam, Alicia Keys, Richie Hawtin, Junkie XL, Beatport and others. The company was later purchased by Universal Music.
Today he works as a consultant for select music clients ranging from artists, labels, brands and tech companies. He also lectures adjunctly at the renowned Icon Collective. Remaining an artist himself, he continues to compose music under the alias Rizik.
Hisham created ArtistPro out of an intense desire to equip a new generation of informed, business-minded music artists utilizing the digital tools of the modern era to build profitable creative careers so they can live a life of personal, professional and creative fulfillment.
More info: HishamDahud.com
STUDENT TESTIMONIALS
PROGRAM OVERVIEW
Students receive 12 weeks of real-time interactive instruction on the following:
1
THE FUNDAMENTALS
Discover and implement the ArtistPro mindset, values and habits.
2
THE MACHINE
Understand the evolution and current functions of today's music industry with best practices.
3
THE MONEY
Identity and understand various revenue streams that create a tangible business.
4
THE TEAM
It cannot be done alone. Learn how to build a team: who, why, where, and when.
5
THE BRAND
Uncover the building blocks that will make your public -facing identity stand out among the rest.
6
THE FUNNEL
Now the fun begins! Learn the power and process of digital marketing taught by an industry expert.
7
THE MESSAGE
Advanced content strategy that will accelerate your fan acquisition efforts.
8
SOCIAL MEDIA
Grasp the culture and functional best strategies across social platforms that matter.
9
ADVERTISING
Harness the power of data to put you and your music in front of people that will actually care.
10
ACTION PLANS
Now that you've learned all these great things, learn how to actually implement them.
ALSO INCLUDED
Access to your instructor for personal questions and one-on-one advice throughout the program
Access to a private community of other active ArtistPro Members
On-demand video recordings for repeat viewing
Supplemental materials to coincide with each week's material
Discounts to partner sites and tools like ToneDen, MusicAlly, BandZoogle and more
IT STARTS HERE.
This PDF is required reading for anyone applying to ArtistPro.
Learn what you can do, right now, to lay the foundation for a long music career.
It's yours completely free.
Get free access to
The ArtistPro Method
MEET YOUR INSTRUCTOR
HISHAM DAHUD is a music professional in Los Angeles with over a decade of industry-leading experience as a digital brand strategist, technologist, musician and artist educator.
A product of San Francisco’s music tech scene, he began in the early days of direct-to-fan marketing working with the legendary DJ Shadow. He went on to help launch FAME HOUSE, one of the music industry’s first digital marketing agencies – clients included Eminem, Tiësto, Pearl Jam, Alicia Keys, Richie Hawtin, Junkie XL, Beatport and more. The company was later purchased by Universal Music.
Today Hisham works independently as a consultant for select music clients ranging from artists, labels, brands and tech companies. He also composes music under the artist alias Rizik and applies the very principles he teaches.
After years lecturing adjunctly at music schools in California including ICON Collective, ArtistPro was born out of an intense desire to equip a new generation of informed, business-minded music artists who utilize the digital tools of the modern era to build profitable creative careers.
Learn more:
Connect with others like-minded creatives who want to be better music artist professionals.
Join the ArtistPro Growth Center
It’s a community of other music artists like you who want to stay informed on the latest music business topics, share tips and tricks (even the occasional hack), and where the spirit in the room is to help each other. I also come in and host live sessions from time-to-time.
It's totally free.
Join the ArtistPro Growth Center
It’s a community of other music artists like you who want to stay informed on the latest music business topics, share tips and tricks (even the occasional hack), and where the spirit in the room is to help each other. I also come in and host live sessions from time-to-time. It's totally free.
