Made in Los Angeles, Circa 2018
OUR APPROACH
The union of the words “artist” and “pro” is deliberate: both are to be earned.
This union of creative vision and strategic execution is what turns unrecognized talents into focused creative professional brands.
The artist is uncovered.
A music maker is not inherently an artist by our standard. Artists are en route; they’re going somewhere. They’ve looked within themselves, extracted a core essence that speaks to their human condition, and communicated it continuously through their creativity. They express something deeper that drives them to push their limits with vision and veracity.
Every song, every video, every photo, every live show… tells their story and in turn, the music they make connects with us far beyond entertainment. We’re connected to the individual and their values, not just the music. Most importantly, we follow them because they take us somewhere.
The pro shows up.
Focusing the majority of your waking hours on a creative project is both a calling and a privilege. Your project needs to reach a wide enough audience to sustain it financially, which means you have another hat to wear. The pro operates with a sense of urgency and understands the economics and music ecosystem their work exists in. They operate a creative business, which isn’t the same as releasing art and aimlessly hoping for the best.
There exists a business strategy – one that, when done right, should be as expressive and rewarding as the act of creating itself. The pro balances the responsibilities of making meaningful art and ensuring their careers have a positive trajectory toward sustainability and reward.
OUR HISTORY
2018
Launched as 12-week educational program teaching independent artists the essentials of music marketing & entrepreneurship
2020
Evolved into events platform with global workshops and programming that expanded to include artist development in group sessions
2024
Grown into a robust community with live events and educational resource for music artists, offering a suite of artist development services
HISHAM DAHUD
Meet the Founder
Music Industry Veteran
Producer & Live Performer (aka RIZIK)
Seasoned Artist Educator
Hisham Dahud is a dynamic force in the music industry with over 20 years of experience spanning music marketing, music production, and artist development.
Hisham’s journey began at the age of six when he first picked up the drums, setting the stage for a lifelong passion that saw him performing in bands by the time he was 16 in San Francisco. In 2010, he transitioned from performing to the business side of music, where he quickly recognized the power of digital platforms. This led to the creation of FAME HOUSE, a pioneering digital strategy agency that set the standard for music marketing in the social media age. After FAME HOUSE was successfully acquired by Universal Music Group in 2016, Hisham expanded his influence, consulting for A-list artists, film composers, tech companies, and leading music brands. He also began teaching the next generation of artists the critical skills of music marketing at ICON Collective in Burbank, CA.
In parallel with his industry work, Hisham has continued to evolve as an artist. As a drummer, composer, and producer, he has collaborated across genres and performed on some of the world’s biggest stages, including Coachella in 2024 with Saint Levant. Under his artist alias, RIZIK, Hisham has captivated audiences globally, amassing over 70 million streams with a sound that blends emotional depth with electronic innovation. RIZIK is not just a musical project but a reflection of Hisham’s personal and artistic journey, intertwining themes of cosmic wonder, human fragility, and self-discovery.
In 2018, Hisham founded ArtistPro, initially as a platform to teach developing artists the essentials of marketing and entrepreneurship. Today, ArtistPro has grown into a comprehensive creative agency that unites all of Hisham’s passions—Artist Development, Music Production, and Music Marketing—under one roof. Through ArtistPro, Hisham is committed to transforming talent into true professionals who create impactful music while navigating the industry with confidence, purpose, and poise.
As Hisham continues to push boundaries in both his personal artistry and professional endeavors, he remains dedicated to fostering community, inspiring others, and driving innovation in the ever-evolving music landscape.